in the domestic e-commerce market, with the birth of a company and a different orientation and distinctive business website, is fierce competition in electricity market, because of its enormous business opportunities to attract more and more companies into the market competition. Because the domestic consumption habits of Internet users are gradually formed and strengthened, the network brings people more convenient way of life, from the consumer to the service life of everything, the electricity supplier to the prosperity of the market from the basic conditions brought a guarantee.
at present, e-commerce market the new "competitors" Gexianshentong, Taobao, Dangdang, excellence and other comprehensive business sites accumulated a great advantage under the background of new entrants who have chosen to avoid the edge, vertical and professional positioning and marketing of the road. Some special positioning in diamond wedding accessories, some are located in the luxury goods, some are located in women’s and men’s clothing, or package products, resulting in the vertical positioning of different electricity supplier website, they constitute the main mode of development of the current domestic electricity supplier market.
in the fierce competition, to the talent shows itself, to seize a larger market share, get consumer recognition, in the current consumer choice increasingly wide range of competition under the situation of the increasingly fierce, brand and high reputation to become a breakout success only is the most efficient option.
first, brand + reputation connotation and composition
if you want to let consumers decide consumption in the electricity supplier website, or come here, then have a higher visibility is necessary to achieve this goal. As long as we look around the business enterprise spend a huge amount of advertising costs in the traditional media advertising will be able to see the good intentions. For the strategic vision and long-term goals of the electricity supplier companies, by means of communication and network marketing methods, such as soft, positive topic of speculation such as low cost, high return by way of brand communication, is undoubtedly the most cost-effective, most high return.
reputation is mainly formed in the website of business and consumer cooperation, attaches great importance to consumers for any comments on the product or service, for the existence of uncertainty problem of products not only can not be ignored or perfunctory, should also make efforts to increase compensation, negative events into positive brand promotion. Therefore, in the process of consumer consumption in the website, pay attention to maintain the relationship between consumers and build a good reputation for the electricity supplier website.
two, synchronous build brand and reputation way
1, as mentioned above, the brand of the electricity supplier website not only relies on the spread of traditional media, but also relies more on the importance and use of network culture and network communication. In this regard, brand building and communication can hire an experienced company responsible for the business enterprise, through the target customers high density community for the brand, long-term shape, heart shape gradually in the target of high visibility and good reputation, for the consolidation of the old customers.